Client: JCA AdventureOutput: Print
JCA Adventure have specialised in providing outdoor activity and residential trips for children of primary and secondary school age since 1994. Their range of activity centres across the UK, both inland and coastal, offer a choice of one day activity adventures, two to four night multi-activity residential activities plus netball and football tournament weekends perfect for children and adults alike.
Recognition Design were briefed to create a suite of promotional literature which would follow on in their new branding style.
It was vital that we understood and appreciated the existing branding template which had been designed for the JCA Adventure website ie; fonts, colours and design style and then develop a suite of printed literature to compliment it.
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The team set to work reviewing existing brand guidelines, the brand new website and researching existing promotional materials in order to develop and present a suitable design style for a suite of printed collateral which JCA Adventure agreed fitted in perfectly.
The result was a set of printed brochures and leaflets which work perfectly as an extension of the JCA brand, reflecting their professional yet fun approach to learning outside the classroom.