Client: PEDALLOutput: Branding, Website

Off-road cycle network, access to all

PEDALL is run by the New Forest National Park Authority and provides cycling sessions for people who face a barrier to accessing cycling on the New Forest off-road cycle network. A barrier is anything that prevents someone from being able to cycle without additional support, including: age, economic, cultural and social challenges, health (physical and mental), mobility issues, physical and intellectual disabilities, Special Educational Needs and anything else that prevents someone from being able to cycle

A joint venture and helping hand

PEDALL was started in 2011 by the New Forest National Park Authority and New Forest District Council with a grant from Hampshire County Council’s ‘Inspiring You’ fund. As this was a new venture a brand identity was required along with various marketing collateral to go alongside it.

“Recognition were a pleasure to work with from the outset, creative, friendly,professional and eager to please.”

PEDALL Manager, New Forest National Park

Developing an inclusive brand

Recognition was brought in by the New Forest National Park to develop a brand for what was originally called The New Forest Inclusive Cycling Scheme. Something fun and impactful was required, something that prospective customers would associate with and something that was friendly and approachable.

Chalkboard concept sessions

After a concept session around the chalkboard in our Lymington studio, we developed a selection of possible brand names. PEDALL was the chosen option and was then developed into a full logo set and then onto a fully responsive website, leaflets, posters and event banners.

Skillset used = Branding Design + Print Design + Website Design & Development

Check out the finished website, brand and photography:


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