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Southampton makes more sense

DP World Southampton approached Recognition to develop creative concepts for a new campaign they wanted to launch to position Southampton Docks as the no. 1 port of choice for shipping container companies as they were coming under increasing competition from a new Dock that was opening in London.

The campaign needed to draw out the USPs of the Southampton Docks such as faster turnaround times, less queuing, fast transit from Southampton to the rest of the UK.

“We’ve worked with Recognition on a number of projects including the development of our ‘Southampton Makes More Sense’ campaign which involved the design and development of a new website, online advertising, brochure work and exhibition space. This campaign was of strategic importance to our organisation and we went to Recognition because we knew they would come up with design solutions that deliver real results.”

Marketing and Communications Manager, DP World Southampton

Unique selling points

Recognition developed three unique creative concepts for the marketing team at DP World to consider. All were well received and the ’Southampton makes more sense’ concept was chosen to be developed.

Once the creative concept had been refined, Recognition designed all of the campaign materials including online advertising, print and billboard advertising, flyers, web graphics and a large exhibition stand.

“They are our ‘go to’ agency and are always happy to work within the confines of the brief we give them or bring more ideas to the table if we need them too. You always get the full creative service from pitch to execution and not a ‘fob off’ with an artworker like some larger agencies. We always find them easy to deal with and reasonably priced, compared to other agencies. I wouldn’t hesitate to recommend their services.”


Marketing and Communications Manager, DP World Southampton

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Some of our clients

  • Logo for DP World. An international container company. One of our shipping industry marketing clients.
  • The logo for Barton Peveril College. One of our educational marketing clients.
  • New Forest National Park Logo - A public sector client that we help with their marketing.
  • The Walhampton school logo. An education marketing client.
  • The logo of Southampton University. - One of our university marketing clients.