Client: PEDALLOutput: Branding

Off-road cycle network, access to all

PEDALL was started by the New Forest National Park Authority and New Forest District Council and runs inclusive cycling sessions for people who need support so that they can enjoy cycling in the New Forest National Park.

Developing an inclusive brand

As a high profile local venture Recognition Design were approached to create a relevant, strong and long lasting brand identity and develop various marketing collateral to work alongside it. For an active offering aimed at appealing to all manner of audiences, something fun, friendly and impactful was required, something prospective customers would associate with and find approachable and accessible.

“Recognition were a pleasure to work with from the outset, creative, friendly,professional and eager to please.”

PEDALL Manager, New Forest National Park

Chalkboard concept sessions

After a concept session around the chalkboard in our Lymington studio, we developed a selection of possible brand names.

PEDALL was the chosen option and was then developed into a full logo set and then onto a fully responsive website, leaflets, posters and event banners which would be suitable for use across a range of different events.

Skillset used = Branding Design + Print Design + Website Design & Development

Check out the finished website, brand and photography:

Visit pedall.org.uk

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  • Creative design for DP World Southampton
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  • Creative design for New Forest National Park
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  • Creative design for University