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A luxury choice
Nash Maritime – navigation and shipping consultants, approached Recognition to create their new brand identity, which could be applied to their website, social media, signage and stationery. From this, we were tasked with designing some high-quality business cards for the company Directors.
Once the design and layout had been chosen, we decided to apply Spot UV to areas of the card, the ultimate in deluxe printing techniques which gives a business card a really unique look. It involves placing a clear, shiny coating to specific parts of the artwork in order to create an eye-catching contrast and luxurious feel.
As you can see, spot UV has the ability to make a simple design instantly more upmarket when applied well. Here are a few things to consider when using this technique:
- Create interesting textures to appeal to people’s sense of touch
- Make use of repetition like a symbol or logo
- Create subtle patterns
- Be relevant
- Less is more
- Ensure that the Spot UV does not conflict with the printed design
