The University of Southampton Science Park is one of the top university-linked science and innovation campuses in the UK. Focusing on developing it’s scientific ethos and facilitating the growth of high-quality technology businesses, they needed a professional brand which would appeal to this kind of client.
In 2010 they approached Recognition Creative with the brief and that’s where the challenge began. To create a stand-alone identity yet include the University of Southampton’s corporate brand identity at its heart. Part of the brief was to create a recognisable icon which had a relationship to the key areas of science that encompass the park.
“We’ve worked with Recognition since 2010 and they have consistently provided a professional, friendly service across all they have done for us.”
Operations Director, University of Southampton Science Park
After an intensive research session, we developed an icon inspired by optoelectronics, a key discipline of various Science Park companies and we designed this to sit closely alongside the University corporate brand.
The chosen logo design was applied to business cards, letterheads, compliment slips and continuation sheets. Signage including a large crystal frame, building graphic for the main innovation centre, various directional signage around the park, internal wall signage and also vehicle graphics.
Skillset used = Branding Design + Signage Design + Print Design + Vehicle Signage