Client: Quay People NewsletterOutput: Branding, Print

Key design style for newsletter

DP World Southampton provide a fast, reliable and secure service to move containers through the port of Southampton. They are one of the most productive terminals for shipside and landside operations in the UK, keeping the supply chain running smoothly.

With a workforce of over 800 staff and contractors, they required a clear, professional newsletter design which would carry the various news stories, updates and important information their staff need access to.

“Recognition are our ‘go to’ agency. You always get the full creative service from pitch to execution and not a ‘fob off’ with an artworker like some larger agencies.”

Marketing & Communications Manager, DP World Southampton

From concepts through to artworking

Having been given the brief of developing a newsletter from scratch we suggested various alternatives for the title of the newsletter, all of which had a tie in with the location or industry. Ideas such as ‘Safety Matters’ and ‘The Shipping Report’ were unearthed during this initial brainstorming process, however after review and further discussions with DP World it was clear that the objective of the newsletter was to carry a mix of reports, news, general information and health and safety details to all of the internal staff so something more generic was required.

A play on words emerged as the winner: Quay People. This worked on multiple levels, engaging with the staff along with one of DP Worlds core values, helping it’s people reach their full potential. Once the title was decided on we created a masthead, cover design, style set and templates to enable quick and easy production of following newsletters.   


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