Hoburne Holidays roll back the years

10/04/12

The fascinating 100-year history of family-run company Hoburne Holidays, has been brought to life in a new commemorative, centenary anniversary book ‘100 Years of Happy Holidays’ designed by Recognition Design & Marketing.

The 72-page, ring bound book charts the company’s journey through two World Wars, the seaside holiday boom in the 1950 and 60s, the rise in popularity of package holidays abroad and the recent return to breaks closer to home in the UK.

Packed full of retro photography, illustrations and customer and employee memories of the parks, set against actual historical events through the decades, the book is printed on thick, uncoated paper, which complements the older photographs and lends itself to the more natural, scrapbook feel.

Recognition also designed the media pack which launched the book, feedback for which has been overwhelmingly positive, the travel editor from one paper commented; “This is genuinely one of the most impressive media packs I’ve ever seen”.

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