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Developing a reputation for quality

Nature’s Own is a large North Devon based farm business which has gained a reputation for the quality and consistency of its feed and bedding products.

It has a loyal following of animal lovers and store owners across the country whilst also supplying some large trade clients with branded products.

Helping push Nature’s Own Pets forwards

Recognition was commissioned by Nature’s Own to redesign their e-commerce website and bring it up-to-date with mobile devices and the latest browsers.

We’ve received some great feedback from our customers about the new site which has in-turn given us much more confidence in our online market place. We’ve also seen a massive increase in online sales since go-live which surpassed our expectations. I totally recommend Recognition’s services and would happily work with them again!

Manager, Nature’s Own Pets

Research to live commerce store

After an intensive research stage with the client, it was clear that there were two different user journeys needed for both animal owners and trade customers. These audiences had different needs so we factored that into the initial concepts.

Once the user journey routes were agreed on, we designed three alternative homepage concepts for the client to choose from and then developed the chosen concept across all of the required website templates. Product photography was also undertaken by the Recognition team in our bespoke photography studio. The site was developed using WordPress with an e-commerce system integrated to manage shipping and payments.

Bringing in a significate increase in sales

The resulting website showed a significate increase in sales as well as receiving great feedback from their customers. Visit the finished website: naturesownpets.co.uk

Skillset = Commerce Website Design and Development + Photography + Hosting

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