Social media is an integral part of our daily lives and the perfect platform for video content. As such it’s had a massive impact on the increased popularity of video marketing. Combined with improved technology and state of the art video techniques, companies are opting more and more for video as a way of selling what they do. It’s a great way to connect with prospects and demonstrate a product or service in a dynamic, moving format they can easily share with friends and colleagues.
Moving images have always been a great way of bringing a message to life. But video marketing can increase brand awareness, drive traffic to your website and encourage viewers to share via social media.
We’re all consuming videos daily, but if you’re not convinced, here’s the proof: (Source: www.wyzowl.com)
- 87% of businesses use video as a marketing tool
- 83% of marketers believe video gives them a good ROI
- 72% prefer video over text when learning about a product/ service
- 53% of customers engage with a brand after watching a video on social media. (66% for millennials)
Whether it’s a training film, event coverage or promotional video, we manage the entire video production process. Identifying your objective, target audience, key messaging, proposing storyboard, scripts, organising locations, participants, relevant permissions through to filming, edit, post-production and publishing online. We’ll even work out a timing schedule, so your video is ready to go live on time and on budget.
Whilst designing Aqua Plumbing & Heating’s new website, we suggested that video would add a dynamic, shareable dimension, improve Google rankings, set them apart from the competition and enable them to engage with customers. For them, the customer experience is crucial, so video was the ideal way to demonstrate that as well as reinforcing their focus on the New Forest market.
As for SETsquared they wanted to cover their Accelerating Growth Investment Showcase 2018. What we produced was a 3-minute video incorporating interviews with key figures, panning shots to demonstrate the scale of the event and venue, time-lapse photography plus graphics and music overlaid.
Clients find it straightforward and immensely satisfying to see their business showcased in a professional and compelling format. It gives them something dynamic that prospects can engage with and share.
